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Meet the team
Jeff Keeler
Founder, Fractional CFO
Jeff is originally from the Syracuse Area but then attended undergrad and completed an MBA at Coastal Carolina University. He started his career in the financial reporting group with O’Brien & Gere (now Ramboll) before moving to Charlotte to accept an international corporate accounting position at Globe Express Services (GES). He worked closely at GES with the Controller and CFO, providing monthly financial reporting packages, and implementing a NetSuite Accounting System across subsidiaries in 32 countries.
An opportunity arose to return to Syracuse for a Controller position which worked at for couple years. He then started Key Advising in 2016. Starting his own Accounting and Fractional CFO Services firm he saw as an opportunity to be able to support multiple businesses in the community. Currently he is President of Key Advising, helping organizations across the private sector improve financial literacy and efficiency through technology and process improvement.
In his free time you will most likely find Jeff outdoors. Whether he is fishing, hunting, or taking his dog hiking, he looks for almost any excuse to be outdoors! On weekends he finds camping in the Adirondack Mountains to be one of his favorite places to get away and relax.
Jeff also donates his time to a locate non profit
Board Member - larchesyracuse
Frank Donaldson, EA
Senior Tax & Accounting Specialist
Frank brings over 15 years of tax and accounting experience to the Key Advising team and is a federally licensed Enrolled Agent (EA), authorized to represent taxpayers before the IRS. He specializes in corporate, sales, partnership, estate, and individual tax returns.
Born and raised in Cicero, NY, and a proud graduate of Le Moyne College, Frank has built his career serving businesses and individuals across Central New York. He’s known for his clarity, accuracy, and year-round support, offering personalized guidance tailored to each client’s unique needs.
Frank is passionate about building long-term relationships and helping clients feel confident and informed about their financial future.
E-mail: frank@keyadvising.com
Phone: 315-935-9907
Destiny Coots
Assistant Controller
Destiny brings strong experience in accounting, billing, and customer operations, with a background spanning financial management, client service, and team leadership. She has supported businesses across Central New York through roles in public accounting, where she managed invoicing, payments, reconciliations, payroll, and reporting with accuracy and care.
Before transitioning into accounting, Destiny spent several years in hospitality leadership, strengthening her dedication to service, communication, and efficient operations. A proud LeMoyne graduate, Destiny is known for her reliability and people-first approach. She is committed to helping clients stay informed, supported, and confident in their financial processes.
E-mail: destiny@keyadvising.com
Phone: 315-236-3593